Non-profit lifestyle brand AIYANA at THE BOMBAY STORE’s LAUNCHPAD

The Bombay Store’s LAUNCHPAD initiative to help young designers and start-ups, has successfully showcased over 20 brands in the past one year.

And we are now pleased to announce our latest edition of LAUNCHPAD; a non-profit lifestyle brand – AIYANA.

AIYANA, an integral part of the Umeed Foundation, has an on going showcase of its summer collection of custom designed PHULKARI lifestyle and home décor products at The Bombay Store from 17th April.

All products are handmade by phulkari artisan women in Punjab & all the sales proceeds are contributed to the upliftment of these artisans. Aiyana was started in 2010 as a fashion brand that would revive heritage crafts in Punjab through contemporary designs and product formats. An initiative by the UMEED Foundation, Aiyana today supports over a 100 women artisans across 5 production centres in Sangrur.

The design team at Aiyana works with artisans as they revisit their forgotten skills of fine crochet and Phulkari. Aiyana’s designs reflect a modern fashion sensibility built on traditional handicrafts – giving them a fresh lease of life. With a foundation in rich heritage crafts, Aiyana’s collections are delicate, intricate and tempting where every product has its own unique story.

Witness an authentic range of table mats, runners, cushion covers, coasters, evening wear clutches crochet potlis, wine bags and more.

The collection will be available for sale at The Bombay Store, Fort, Mumbai till 4th May.

Launchpad presents ‘Wildflower’

Our ‘Launchpad’ initiative is in full swing since last month and has promoted more than 6 brands in October and November, not only in Mumbai but also in Bangalore. This month we have on display ‘Wildflower’ – A Handcrafted Home décor and lifestyle products brand. 

Wildflower symbolizes love & freedom, something which is effortless and natural. Same goes for the products of Wildflower. Wildflower partners with social organizations, individual artisans and micro enterprises for production; giving craftsmen a window and outlet for their efforts. The products are a combination of art and functionality and add an aesthetic value in daily life. The label embodies coming together of style, utility and cause in lifestyle products for everyday use.

From sling bags, tote bag, clutches, wallets, handbags to add on to your attire; Table runners, table mats, serving trays, deco plates to add art to your kitchen and tableware collection; and cushion covers, candle holders, treasure box to add an elegant touch to your home decor; this brand has it all.

Venue: The Bombay Store, Fort, Mumbai
Display Date: 20^th November to 30^th November 2013

Add a touch of beauty & elegance with The Bombay Store’s Tableware range

Tableware is fairly fashioned with the products like dinner sets, tea sets, cutlery & regular utility products.

The Bombay Store offers an exquisite collection of Ceramics adding a touch of beauty and elegance to the dining table and kitchen. The designs blend Indian tradition with contemporary art to give your dining table a magnificent look. Tableware not only flourishes with the ceramic articles but also with the wide range of soft furnishing like table cover, runner, placemats, coasters, napkins etc, giving a perfect combination of the extended range.