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Non-profit lifestyle brand AIYANA at THE BOMBAY STORE’s LAUNCHPAD

The Bombay Store’s LAUNCHPAD initiative to help young designers and start-ups, has successfully showcased over 20 brands in the past one year.

And we are now pleased to announce our latest edition of LAUNCHPAD; a non-profit lifestyle brand – AIYANA.

AIYANA, an integral part of the Umeed Foundation, has an on going showcase of its summer collection of custom designed PHULKARI lifestyle and home décor products at The Bombay Store from 17th April.

Aiyana Foursquare Image

All products are handmade by phulkari artisan women in Punjab & all the sales proceeds are contributed to the upliftment of these artisans. Aiyana was started in 2010 as a fashion brand that would revive heritage crafts in Punjab through contemporary designs and product formats. An initiative by the UMEED Foundation, Aiyana today supports over a 100 women artisans across 5 production centres in Sangrur.

The design team at Aiyana works with artisans as they revisit their forgotten skills of fine crochet and Phulkari. Aiyana’s designs reflect a modern fashion sensibility built on traditional handicrafts – giving them a fresh lease of life. With a foundation in rich heritage crafts, Aiyana’s collections are delicate, intricate and tempting where every product has its own unique story.

Witness an authentic range of table mats, runners, cushion covers, coasters, evening wear clutches crochet potlis, wine bags and more.

The collection will be available for sale at The Bombay Store, Fort, Mumbai till 4th May.

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