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Archive for the tag “Aiyana”

Two Years & Going Strong!

Not so long ago we embarked on a journey, a journey which brought us in contact with many aspiring & budding artists. It was 2 years ago that we launched our initiative – Launchpad. Since then, we have helped more than 35 brands connect with consumers. We admit with great pride that we have succeeded in our endeavour of being a platform to help budding artists launch their creativity.

Two years seems like a long time but when we look back, we can’t help but feel elated with the response we have got for Launchpad. From Home Décor to Apparels, from Fashion Accessories to Lifestyle Products, we have seen it all!

When we started Launchpad, our aim was to showcase the skills and creativity of upcoming entrepreneurs sprouting all around us. Now that we think of it, we are  pleased with the initiative and the efforts put-in by entire The Bombay Store team and the participating brands. We have always appreciated good talent and have helped launch a few big brands earlier. We aspire to continue the tradition and hope that many more will become big names in the near future!

We would like to extend our gratitude to all the brands that participated in Launchpad. Thank you for making our endeavour so successful.

In keeping with the 2 year old successful tradition, we would like to welcome all the aspiring artists who are looking for a platform to be seen! After successfully launching this initiative at our flagship store at PM Road, we have now extended this it to our outlets at M.G.Road, Pune,Linking Road and Khar as well. So The Bombay Store is calling all the upcoming artists to explore this unique opportunity and make it big.

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Non-profit lifestyle brand AIYANA at THE BOMBAY STORE’s LAUNCHPAD

The Bombay Store’s LAUNCHPAD initiative to help young designers and start-ups, has successfully showcased over 20 brands in the past one year.

And we are now pleased to announce our latest edition of LAUNCHPAD; a non-profit lifestyle brand – AIYANA.

AIYANA, an integral part of the Umeed Foundation, has an on going showcase of its summer collection of custom designed PHULKARI lifestyle and home décor products at The Bombay Store from 17th April.

Aiyana Foursquare Image

All products are handmade by phulkari artisan women in Punjab & all the sales proceeds are contributed to the upliftment of these artisans. Aiyana was started in 2010 as a fashion brand that would revive heritage crafts in Punjab through contemporary designs and product formats. An initiative by the UMEED Foundation, Aiyana today supports over a 100 women artisans across 5 production centres in Sangrur.

The design team at Aiyana works with artisans as they revisit their forgotten skills of fine crochet and Phulkari. Aiyana’s designs reflect a modern fashion sensibility built on traditional handicrafts – giving them a fresh lease of life. With a foundation in rich heritage crafts, Aiyana’s collections are delicate, intricate and tempting where every product has its own unique story.

Witness an authentic range of table mats, runners, cushion covers, coasters, evening wear clutches crochet potlis, wine bags and more.

The collection will be available for sale at The Bombay Store, Fort, Mumbai till 4th May.

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